By now, you are likely well-versed in the importance of claiming your space in the online universe, and if not, what meteorite are you living under, we may like to join you there!
The longer we maintain a connection with a fan, promoter, booking agent, label or journalist, the greater our opportunities to earn money, play and grow as an artist and business.
Our websites offer the optimal online portal to engage and draw people into our creative worlds. Done well, a user's journey is effortless as they explore from link to (working please) link.
It is as much about visually appealing, engaging content, as it is about seamless technology - the ability to easily navigate links that work, with relevant information that is up-to-date.
You would be surprised at how many out-of-date biographies I receive when developing artist profiles for festival websites - I feel like you are depriving me of oxygen people!
And from a booking agent's point of view, don't send them traversing the internet to source your music, videos, bio and pics.
So, to recap, is your website:
- visually appealing?
- easy to navigate?
- consistent with your brand?
- a central hub for all of your online channels (eg. FB, Twitter, Youtube all feed in to it)?
- translating elegantly to all platforms (ie. desktop vs mobile vs tablet)?
- relevant to your audiences (bookers vs media vs fans)?
- linking correctly?
- up to date?
YES? Carry on legend.