Why “Everyone” Sucks as an Audience

Why “Everyone” Sucks as an Audience

Sam Morris has run communication workshops with all kinds of people and organisations for nearly 20 years. Way back in the 90s, social media didn’t even exist but the conversation was the same.

She’d ask, "So who do you need to communicate this product or service to?"
And people would say, "Well, everyone." 

We hate to break it to you, but unless you’re Bunnings or you have the marketing budget of casinos, you cannot communicate with everyone and you’re wasting your time trying.

How can you communicate effectively if you don’t know who you’re talking to? Here's how...

Why Your Website Is THE Optimal Online Weapon

Why Your Website Is THE Optimal Online Weapon

The longer we maintain a connection with a fan, promoter, booking agent, label or journalist, the greater our opportunities to earn money, play and grow as an artist and business. Our websites offer the optimal online weapon to engage and draw people into our creative worlds and MUST be done well. Here's how...

How to Write A Bangin' Bio

How to Write A Bangin' Bio

Good music or art aside, a bangin’ biography is one of your most powerful weapons to boost your industry profile. And a strong industry profile means more fans, more income and greater opportunities to do what you do best - CREATE. In this free resource, The Power-Up Series shows you how to craft a bio that takes the hard work out of promoting you and watch your bangin’ bio work harder for you.