Six Steps to Social Media Success

Six Steps to Social Media Success

Are you a creative entrepreneur who loathes posting on social media for your business? Do you see it as a waste of your time? A necessary evil to be attacked on an ad hoc basis when you can muster the energy and mind-set to do so? And then, the dilemma of what in the hell to post?? First, the good news. YOU ARE NOT ALONE! Now for the bad news. Most of us are doing it wrong. Yep, I said it. You’re doing it wrong. And I sometimes do it wrong too! When I’m doing it right though, these are the 6 questions I ask and answer for social media success...

Mastering the Art of Creative Entrepreneurship

Mastering the Art of Creative Entrepreneurship

The crucial challenge for creative entrepreneurs is knowing how to keep in tune with your creative vision, yet be the disciplinarian you need to be to make shit happen on the daily. This can be hard for any entrepreneur, however is much harder for creatives as art is personal, we often work in isolation and whether people like what we do is highly subjective. If, like us, you are a great visionary - you see the so called big lights, the main stage and you, right there in the spotlight, BUT find it a daily battle to master the art of creative entrepreneurship, then these top tips will surely help. 

Why “Everyone” Sucks as an Audience

Why “Everyone” Sucks as an Audience

Sam Morris has run communication workshops with all kinds of people and organisations for nearly 20 years. Way back in the 90s, social media didn’t even exist but the conversation was the same.

She’d ask, "So who do you need to communicate this product or service to?"
And people would say, "Well, everyone." 

We hate to break it to you, but unless you’re Bunnings or you have the marketing budget of casinos, you cannot communicate with everyone and you’re wasting your time trying.

How can you communicate effectively if you don’t know who you’re talking to? Here's how...

Deliver Killer. Every Time.

Deliver Killer. Every Time.

A fundamental characteristic of successful musicians the world over – be there 2, 20 or 200,000 people in the audience, creating a mind-blowing experience is critical to raising your profile and building your creative future. The same can be said for all creatives. No matter how big or how small the job/ client - Deliver killer. Every time.